Inside Sierra Interactive: AI, IDX, and the Future of Real Estate Tech with Peter Maglathlin

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In this episode of Real Estate Distilled, Scott Hack sits down with Peter Maglathlin, CEO of Sierra Interactive, for a deep dive into how Sierra is navigating a shifting market, leaning into its core strengths, and embracing AI-powered innovation. From the upcoming IntelliSearch platform to actionable insights with Agent Leaderboard and evolving automation tools, Peter pulls back the curtain on Sierra’s roadmap. They also explore where AI makes sense today, where it doesn’t, and how smart integrations—like with Shiloh and House Whisper—are transforming daily workflows for teams and brokerages.

Whether you’re a Sierra user, a real estate tech nerd, or just curious about how to future-proof your business, this one’s a must-listen.

Inside Sierra Interactive: AI, IDX, and the Future of Real Estate Tech with Peter Maglathlin
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